Simultaneously to the textile development, Larusmiani consolidated all of the shops in Milan into one, mega, lush, flagship store found on the city's most prestigious fashion street, Via Montenapoleone, where they sell everything and anything a man would need. Today, Larusmiani has become the lead supplier of textiles to the most famous fashion and luxury brands in the world. Queen Elizabeth II of England, as an Officer of the Most Excellent Order of the British Empire.Īs time went on, the business expanded into creating highly innovative textiles, mainly based on blending natural fiber such as cotton, linen, silk and cashmere. To acknowledge Miani's importing and sale of the most prestigious fabrics and English garments, on Aphe was appointed by the Ambassador of H. In fact, Larusmiani became the largest importer of British textiles in Italy. Then in 1965, Prince Philip of Edinburgh officially visited one of the shops in Milan, sincerely congratulating Miani for his commercial activity and organization of the Italian-English trade opportunities. In 1956, he was appointed as an Official of the Italian Republic. Miani expanded his business by opening three other stores in the center of Milan.īy the Post War period, Miani was the first to import Vicuña wool, a very rare and prestigious wool fabric, still today considered to be the noblest fiber in the world. Tailoring for the most esteemed politicians, artists and celebrities, he quickly gained notoriety throughout Milan. With the birth of the raincoat came his logo, the "larus," which means seagull in Latin. Miani's specialized in same day custom made raincoats, as Milan during the winter, is a very rainy city. His tailor shop on Via Manzoni immediately became the point of reference for the Milanese and up scale tourists. You see the design house of Larusmiani started off as a tailoring business in 1922, when Guglielmo Miani migrated to Milan from Puglia. But I'm sure you have heard of Ermenegildo Zegna, Tom Ford, Etro and Bellora. It's ok, most have not, especially if you've never walked on Via Montenapoleone. Perhaps some of you are perplexed having never heard of Larusmiani. The renowned Milanese designer that has dressed everyone from Saudi kings to Silvio Berlusconi has teamed up with American J.Crew to bring the best of Made in Italy stateside. "Italian Chino From Larusmiani," wait a minute, Laursmiani? THE Larusmiani of Via Montenapoleone in Milan, THE Larusmiani where I spent three years working in the flagship store? Oh yes, it's all true. No, I do not shop for men's clothing, but this name hit too close to home for me to pass up and ignore. the J.Crew catalog, I couldn't help but notice a familiar name amongst the pages of the men's section. As I flipped through my monthly eye candy, a.k.a.
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